<p>In this work the self, which is core to such concepts as self-esteem and self-actualization, is mapped using elemental units of culture called memes. To understand this self, we draw on Western philosophy, major schools of psychology, and the cross-cultural experience of the self in both collectivist and individualist cultures. </p><p>With this grounding a diverse sample of eleven selves representing three genders are mapped and analyzed, grouped in the following clusters: 1) North American selves built through participation in sports; 2) selves centred on notions of North American aboriginality; 3) selves of individuals following a secular humanist paradigm; and 4) selves from China and Russia. Two methods of self-mapping are described. The results support a hypothesis that a healthy or functional self is composed of fundamental elements including constancy, volition, uniqueness, productivity, intimacy, and social interest. The application of this research and the method of self-mapping to counselling and psychotherapy are explored. A disciplinary paradigm is proposed uniting major schools of psychotherapy. </p><p>This work will be of interest to philosophers, psychologists, social workers, sociologists, and all who have wondered how they come to define themselves in the ways that they do. </p><p><i>Published in English.</i></p>