Please note: This is a companion version & not the original book.Sample Book Insights: #1 Change is endlessly fascinating to brains. The brain is constantly on alert for the unexpected, because unexpected change is a portal through which danger may enter. But change is also an opportunity, and curiosity is how we should feel in the opening moments of a story.#2 Storytellers create moments of unexpected change that seize the attention of their protagonists and, by extension, their readers and viewers. These changeful moments are so important, they’re often packed into a story’s first sentences.#3 The threat of change is a highly effective technique for arousing curiosity. It doesn’t have to be as overt as a psycho’s knife behind a shower curtain.#4 Curiosity is a powerful human trait that is difficult to resist. It is at its peak when people have no idea about the answer to a question, and are completely convinced they do.