Please note: This is a companion version & not the original book. Sample Book Insights:#1 On October 4, 2011, Jony Ive went to visit Steve Jobs, who was sick with pancreatic cancer, at his house in Palo Alto. Ive steeled himself, as this would be the most important Tuesday of his career.#2 In his first keynote address, Cook was more comfortable evaluating supply chain logistics than standing in front of an audience. He had spent hours going through his scripted remarks in a bid to become desensitized to potential stage fright.#3 When he returned to Apple, he turned the company into a cult hero. He was so convincing that some believed he might even outlive death.#4 Tim Cook was promoted to CEO, and he was given the difficult task of trying to win over the tech press and fans. The presentation was underwhelming, and investors dumped shares, sending Apple's stock price down.