Please note: This is a companion version & not the original book.Sample Book Insights: #1 Search engines, and in particular, Google, are constantly changing and evolving. This chapter captures aspects of commercial search from 2009 to 2015, but surely by the time readers engage with it, it will be a historical study rather than a contemporary one.#2 Search engines such as Google, Bing, and Yahoo are a product of the majority culture, and as such they reflect the values and whims of the majority. They rarely question or explore the historical and social conditions that give rise to these results.#3 I had intended to help my stepdaughter and her cousins find fun activities, but I inadvertently exposed them to one of the most graphic and blatant illustrations of what advertisers already thought about them: Black girls were still the fodder of porn sites.#4 The internet is a reflection of the hegemonic frameworks and notions that are often resisted by women and people of color. interrogating what advertising companies serve up as credible information must happen, rather than have a public instantly gratified with stereotypes in three-hundredths of a second.