Please note: This is a companion version & not the original book. Sample Book Insights:#1 The financial sector is the science of goal architecture, and those who work in it are the architects who structure these goals and manage the risks of small businesses, families, school systems, cities, and corporations.#2 The CEO of a company is in a very special position, because he or she stands for an idea that defines the work of all company employees. The CEO embodies the company’s purpose, and this responsibility must be put into the hands of an individual.#3 The corporation has a problem: it has to deal with a succession of CEOs. CEOs, subject to human mortality, cannot be relaxing in the lives of kings. The company must find ways to keep its leaders focused on their jobs, attending to the boring and often unappreciated tasks that take up much of their time.#4 The financial arrangement for the typical CEO is carefully human engineered, designed to incentivize that person to stay in the position long enough and prominently enough that his or her relationship to others as their leader becomes firmly established.