Please note: This is a companion version & not the original book.Sample Book Insights: #1 There is a difference between equity crowdfunding and the stock market. With equity crowdfunding, investors are not just customers but also shareholders of the company.#2 Equity crowdfunding is all about investing in a company, which offers a share of its equity to investors in return for money. The companies featured on these platforms are typically seeking funding, with a minimum investment requirement, and a maximum investment cap.#3 Equity crowdfunding campaigns need to come up with a valuation. There must be a great deal more in-depth information about the business model, whereas rewards crowdfunding is more focused on the product - not how much money it will make.#4 Equity crowdfunding is used by startups and growing companies to raise funds for growth. The money is deposited into the bank account of the company, which is used to finance that growth. Some founders want to know if they can use equity crowdfunding to sell some of their existing shares and cash out.