Please note: This is a companion version & not the original book. Sample Book Insights:#1 SWOT analysis is a technique that evaluates the Strengths, Weaknesses, Opportunities, and Threats identified in a project. It is based on a Stanford University study from the 1960s which found a 35 percent discrepancy between the companies’ objectives and what was actually implemented.#2 The four-field matrix distinguishes between four different types of investment: cash cows, stars, question marks, and dogs. Dogs are business units with a low share in a saturated market. They should be held on to only if they have a value other than a financial one.#3 To help you manage your projects, you can use the project portfolio matrix. It allows you to categorize your projects according to cost and time. The two axes are objectives achieved and amount learned.#4 When setting goals, you should distinguish between final goals and performance goals. A final goal is something you want to achieve, such as I want to run a marathon. A performance goal helps you achieve this aim, for example I will go jogging for thirty minutes every morning.