Please note: This is a companion version & not the original book. Sample Book Insights:#1 There are countless competitors out there, and it can be difficult to stand out from the crowd. However, you must find a way to differentiate yourself from the competition. People will only choose you if you can explain how you’re different.#2 To be successful, you can’t just think outside the box, but you must also understand what your audience believes and why they believe it. You must understand who is controlling those boxes and why.#3 Authority and influence are built over time when you break away from the crowd and create new lines of thought and rules that the competition doesn’t address. You bring a specific point of view to the niche you’re serving.#4 If you’re using your content and expertise to make a living online, you’re a content creator. But many content creators may identify with other labels such as the following: blogger, YouTuber, podcaster, coach, or service provider.