Please note: This is a companion version & not the original book. Sample Book Insights:#1 The business environment has never been more uncertain or dynamic, and this has led some to argue that competitive advantage and even strategy are less relevant. However, strategy has never been more important.#2 The number of strategy tools and frameworks has grown massively since the early 1960s. And far from obvious are the answers to how these approaches relate to one another or when they should and shouldn’t be deployed.#3 The strategy palette is a unifying choice framework that helps leaders match their approach to strategy to the circumstances at hand and execute it effectively. It consists of five archetypal approaches to strategy, which can be applied to different parts of your business.#4 The book is built on a broad body of evidence. It is the result of half a decade of research within the BCG Strategy Institute, numerous conversations with clients, and a detailed survey of 150 firms from industries as diverse as banking, pharmaceuticals, high tech, and agri-food.