Please note: This is a companion version & not the original book. Sample Book Insights:#1 The subconscious mind holds thoughts, impressions, and beliefs that the conscious mind is not aware of. These hidden attitudes have a powerful effect on our lives, whether we achieve or fail, falter or procrastinate, take risks or confront problems.#2 The subconscious has impeccable timing. It is always one step ahead of the conscious mind, and it takes action before we get too analytical. It is responsible for driving our most negative habits.#3 The language of Switchwords speaks directly to the subconscious, which makes it easy to change its programs. We can turn our subconscious into a friend rather than an enemy we must defeat.#4 The brain processes information during sleep, and this process helps integrate new information with old information and transform it into stable representations. Switchwords, as sound vibrations that talk to the unconscious, have a similar impact and strengthen new, positive associations.