Please note: This is a companion version & not the original book. Sample Book Insights:#1 The Platform Delusion is the unspoken belief that underlies confident assertions about the direction of the economy or the perceived invincibility of a particular enterprise. It relies on a consistent mythology and the confident expectation of world domination by a select few megaplatforms.#2 The definition of a platform business is simple: the company’s core value proposition lies in the connections it enables and enhances. However, market incentives often lead to the misuse of the term, which has led to a wide variety of legitimate platform businesses.#3 The term platform has entered the vernacular with a vengeance, as a review of search terms over the past decade reveals. However, the distinction between platform businesses and other business models has not been clear.#4 The strength of the handful of largest digital platforms has led to the assumption that digital platforms are better businesses than their analog counterparts. However, this is an assumption that does not bear up to scrutiny.