Please note: This is a companion version & not the original book.Sample Book Insights: #1 When you have multiple objectives, you must make tradeoffs among them. The more alternatives you're considering and the more objectives you're pursuing, the more tradeoffs you'll need to make.#2 To make decision making easier, try to eliminate dominated alternatives. If alternative A is better than alternative B on some objectives and no worse than B on all other objectives, B can be eliminated from consideration.#3 The process of determining dominance is useful for making tradeoffs. It allows you to eliminate dominated alternatives, which saves you a lot of time. It is also useful for deciding which alternative is your best choice when all your alternatives are dominated.#4 The even swap method is a technique that allows you to simplify a complex decision into a simpler one. It works by eliminating items from your list of pros and cons until you find a clear choice.