Please note: This is a companion version & not the original book.Sample Book Insights: #1 The price of a business is what someone is willing to pay for it. Price includes the quality of the sales process, negotiation, emotion, economic demand, timing, luck, and financing.#2 The process of valuing a business involves applying established analytical methods and preset assumptions to what is known or knowable about the company in order to estimate its value as of a specific date.