Please note: This is a companion version & not the original book. Sample Book Insights:#1 The modern business environment is shaped by two imperatives. In markets where you want to be the disruptor, you must catch the next wave. In those markets where your current franchise is the incumbent and is under a disruptive attack, you must play defense to prevent the next wave from catching you.#2 The process of catching the next wave and participating in rapid category growth is directly linked to disruptive innovation. When an emerging technology reaches its tipping point, it goes inside the tornado, and the market rushes to take it up. This results in a massive wave of net new spending that lasts for five to seven years.#3 When a company’s participation in an emerging growth category exceeds 10 percent of its total enterprise revenue, and moreover is on a growth trajectory to reach 15 to 20 percent in the foreseeable future, investors take out a fresh sheet of paper to evaluate the potential returns from this new earnings engine.#4 The challenge of adding a new line of business to an existing portfolio is a matter of prioritization. It is easy to get started, but as momentum builds, it becomes clear that there won’t be enough resources to go around, so how are they going to be allocated.