Please note: This is a companion version & not the original book.Sample Book Insights: #1 The telephone company executives Adam Leipzig met with told him that their corporate strategy was to charge at least $100 a month from each client household within a few years. This is exactly what happened.#2 In the 1980s, politicians and pundits said that the cost of telephone service would fall thanks to competition. But in the last decade of the twentieth century, even after adjusting for inflation, telephone costs grew fourfold.#3 The publicly switched telephone network, as it was known in the industry, was upgraded for emergency calls to 911. Then it was upgraded again with ANI so that emergency dispatch centers would know the numbers of callers. The cost of ALI was justified, as it saved the lives of many people in the midst of medical emergencies or assaults.#4 The cost of having a phone line installed in your home or business is now separate from the cost of using that line. Customers must pay to fix any wires inside their homes or businesses that get wet or gnawed by rodents.