Please note: This is a companion version & not the original book. Sample Book Insights:#1 The process of starting on the fringes and then slowly making it into the mainstream is described in Everett Rogers’s 1962 book Diffusion of Innovations. It describes how new ideas and technologies spread through society.#2 The story of online publishing began in 2003, when Google launched its AdSense platform, which allowed publishers to place a snippet of code on their sites, have ads served up to their readers, and participate in the profit that Google earned from advertisers.#3 The early days of online courses were dominated by the drive to make or save money, accumulate resources, and reduce risk. This led to a proliferation of bombastic claims of promised outcomes, with at best a very fine print at the bottom of the page to remind people that results might not be typical.#4 The wave of information products started in the early 2000s. These were meant to help people learn new things, but most of them weren’t teachers, so they didn’t understand education well enough to know what it takes to do it right.