Please note: This is a companion version & not the original book. Sample Book Insights:#1 Your true value isn't merely the money you make, but the access you can provide to highly valued clients. The secret is finding those who find you valuable and serving them better than anyone else can.#2 The market abhors a profit. A profit is only tolerated if demand is higher than supply. A coffee shop with a line out the door can charge a price that covers all costs as well as a profit margin. An empty coffee shop will start discounting to customers in an effort to minimize the losses it's taking on rent, staff, and utilities.#3 The balance between supply and demand is what makes you money. If you’re able to keep yourself oversubscribed, without anyone missing out on your service, you’ll have no problem being profitable.#4 The principles of becoming oversubscribed can be applied to many aspects of your business. For example, if you want to hire top talent, you must be oversubscribed for top talent. Some talented people who would love the job will miss out. If you want impactful publicity, you must be oversubscribed for people who want the story you have to share.