Please note: This is a companion version & not the original book. Sample Book Insights:#1 The field of behavioral finance is the study of the economy through the psychologically driven actions of its participants. If we know that our economy is little more than the sum of the transactions that occur within it, then understanding the behavior that drives those transactions is paramount in understanding how the system operates.#2 The human mind is what makes us different from the rest of the animal kingdom. We are extremely intelligent, calculating, and emotional. While these emotions are some of our greatest benefits in everyday life, they are often our worst enemy when it comes to dealing with money.#3 We are naturally more risk averse, but we can become more irrational when faced with the prospect of losses. We tend to make inefficient decisions when we’re confronted with the possibility of losses.#4 We are far removed from the animal kingdom, but we still suffer from many of the same strengths and weaknesses. We are designed to respond quickly and inefficiently to threats to our survival. When confronted with money and markets, we often respond irrationally.