Please note: This is a companion version & not the original book. Sample Book Insights:#1 The most common communication breakdown facing business professionals today is the inability to connect. You’ll learn how to capture people’s hearts and minds so you don’t lose their attention or drive them to distraction.#2 Connecting is the ability to engage and manage people’s attention in today’s busy world. It’s changed profoundly. It’s no longer enough to make contact. Now you must give people what they want and value in order to earn their attention, or they’ll tune you out.#3 The world we live in today is one of constant distractions. People are always on their phones, e-mailing, or texting, and they don’t even wait for you to finish a sentence before cutting you off and talking over you.#4 The first rule of attention is to give people what they want and value, quickly. If you simply zero in on what matters most to your audience, they will reward you by paying attention.