Please note: This is a companion version & not the original book. Sample Book Insights:#1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action.#2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform.#3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is.#4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.