Please note: This is a companion version & not the original book. Sample Book Insights:#1 The goal to reach Mount Everest’s summit is a great example of a motivating goal. It is specific, with uncertain success, and it’s a story that anyone would want to hear if they lived to tell it.#2 We can set powerful goals, but we must be careful to choose them wisely. Certain goals pull us in the wrong direction, and we should avoid them. Powerful goals are exciting and not a chore to pursue, they’re specific and quantifiable, they include incentives that will keep you interested, and they harness the power of intrinsic motivation.#3 The goals we set are powerful motivational tools. When we set a goal, it mobilizes our resources toward achieving it. We’ll spend mental and physical effort, money, time, and our social capital.#4 When it comes to setting goals that feel like aspirations rather than chores, remember that you should define the goal in terms of benefits rather than costs. It’s better to set your goal as finding a job rather than applying for a job.