Over the next few days you will receive a lesson that will help you learn the process of preselling your products, services and affiliate programs online, so that you can increase your business profits. In this first lesson let's talk a little about what is preselling is and how it can help you increase your online profits. When it comes to marketing online, it's essential that you completely understand and employ effective preselling techniques. Don't worry if you are not an expert marketer. You don't have to be in order to use preselling strategies to increase your profits. Contrary to popular belief, preselling isn't a technical skill and it's not something that you have to be uncomfortable doing. As a matter of fact it is the easiest way to close a sale without actually selling anything and when used properly it could be the real key to your online marketingsuccess.