BOOK ONE I have traveled around the world. I have visited and revisited more than eighty countries. With each trip, a discovery about the history and culture of a people through packaging. This narrative is unveiled in detail through photographs, typographies, illustrations, characters, materials, colors and formats. The wealth of a people is packed in shelves within reach of consumers. The idea behind the books is to provide this journey through the culture of the world, transporting readers to the history of various countries from the perspective of packaging. The first book in this collection brings packages from Brazil, divided into its five regions: Southeast, South, Northeast, Midwest and North. It also features packages from seven Western European countries: Germany, Denmark, Spain, France, The Netherlands, Norway and Sweden. Assunta Napolitano Camilo Director of FUTUREPACK