If the money is in the list, then the magic is in the squeeze page. When people land on your squeeze page, there are a few important components that work together to either pull in visitors, or turn them away.The first of which is your headline, bullet points and overall design. But there's another incredibly important component that works towards engaging your visitors and enticing them into becoming confirmed subscribers, and for many new email marketers it's ultimately one of the things they tend to overlook. Of course, we're talking about your incentive offer! Otherwise referred to as a 'opt in bribe', this offer needs to instantly appeal to those visiting your page. “You are basically exchanging information - your visitor gives you their name and email address becoming a subscriber of your newsletter, and in turn, they receive a free offer of some kind.”, Kate Anderson from Mainstream Ventures says. “You need to make sure your incentive offer is valuable enough to essentially “buy” their information”. WHAT you offer is just as important as knowing WHO you are offering it to. In order to create an incentive that will truly connect with your target audience, you need to survey your market and understand what they are interested in, and what they really need. Evaluating your market is very easy to do, in fact, you can analyze your target audience in a matter of a few minutes, and be able to come up with an incentive that they'll find absolutely irresistible. Depending on your niche, you could begin to survey open discussions and conversations by joining related community boards and forums.