WHY MANAGEMENT - MADE IN BRAZIL? https://youtu.be/uF4Y1BjIXIs?si=xZRj_6eTiu4ejNJh Brazil is a nation that has experienced an economic rollercoaster over the decades. Between plans, tables and economic conversions to combat hyperinflation, a unique narrative emerged that is now explored in the book Management - Made in Brazil . This groundbreaking work delves into the intricate stories of economic challenges, resilience, and ingenious solutions that have shaped not only the country s economy but also its distinctive approach to management. A crucial milestone in this journey was the Plano Real, a smart strategy that not only stabilized the economy but also paved the way for a revolutionary management mindset. The book highlights how this plan was not just an economic measure, but a watershed that transformed the way Brazilians view administration. By exploring Brazil s unique history, the author highlights how the intuitive and creative management adopted by Brazilians generated brilliant executives, whose impact resonates globally. Jorge Paulo Lemann, from Abinbev, and Henrique Meirelles, ex-international president of Bank Boston, are inspiring examples of leaders who have followed an extraordinary path, shaped by experience and Brazil s challenging environment. The book not only describes the evolution of administration in Brazil, but also delves into the success stories that this unique approach has generated.