LOBBY LENSES: A NEW APPROACH ON INFLUENCE EXCELLENCE. What can the timing of a concert, the precision of a Swiss watch, the creativity of a cocktail, a magician s trick, and the storytelling of a film teach us about the practice of Institutional and Governmental Relations? Dr. Rodrigo Navarro, an executive and academic with 30 years of experience, brings a fresh perspective on lobbying. This innovative book utilizes multidisciplinary lenses (magic, music, mixology, horology, and performing arts) to unveil lobbying as a science of influence and an art of human connection. You will learn to master essential clusters for success at this arena: Emotion and Engagement: Create impact and resonance to go beyond the facts. Precision and Timing: Know the exact moment to act. Personalization and Reputation: Adapt strategies and build your reputational legacy. Hybrid Skills: Combine technical expertise with personal skills. Lobby Lenses is a guide for professionals seeking excellence, ethics, and a new strategic perspective to shape the political and regulatory environment. The future of influence begins here.