YOU ARE MORE THAN WHAT PEOPLE BELIEVE, BUT YOU MUST LEARN HOW TO SHOW IT TO THE WORLD. When the image you project on social media is also what recruiters, managers, customers, and family members perceive, it is difficult to know what to post and how to present yourself, and, consequently, the fear of showing who you really are is instilled. Amid the chaos, it seems that people with less experience and knowledge get what you want because they know how to play this game, while you grope in the dark for a concrete image strategy. After all, when we don't take a stand, we create opportunities for those around us to stand out. The difference lies in knowing how to work on your own personal brand, and this is what Ricardo Dalbosco helps us to do in this book. Every person is a brand, some more memorable, others less. By creating one that is extraordinary, you not only positively influence the market and the lives of others, but also gain more recognition, admiration, and prosperity, turning invisible into unforgettable. WITH THE TEACHINGS OF THIS BOOK, YOU WILL: •No longer play the passive supporting role in your own professional career, becoming the protagonist; •Increase your reputation in the professional scene by creating a strong and unique personal brand; •Produce relevant content and create value for your target audience, creating loyalty; •Earn moral authority and receive valuable opportunities that will help you achieve your goals; •Leave a legacy that will endure on the world, creating value for other people. And much more!