Please note: This is a companion version & not the original book.Sample Book Insights: #1 The landscape has changed in three ways: technology got its hands on some steroids, we use tiny computers that we carry around with us all the time, and they’re phones, too.#2 The Web itself has improved over the years. In 2000, not many people understood the importance of usability. Now, thanks in large part to Steve Jobs, almost everyone understands that it’s important, even if they’re still not entirely sure what it is.