Please note: This is a companion version & not the original book.Sample Book Insights:#1 User experience is the process of measuring and understanding the user’s reaction to your product. It is different from other fields, and people find their way to it through a variety of pathways.#2 The term user experience is a general term that describes not only a professional practice, but also a resulting outcome. To be a user experience designer means to practice a set of methods and techniques for researching what users want and need, and to design products and services for them.#3 The user experience is the overall effect created by the interactions and perceptions that someone has when using a product or service. It is a fancy term for what people often describe with words like love or hate.#4 User experience is the process of understanding users and their needs, and designing their interactions with a product from moment to moment. It is common to see people mixing and matching these terms into nonstandard titles like user experience architect.