Please note: This is a companion version & not the original book.Sample Book Insights: #1 Funders are usually just as overwhelmed by the intricacies between goals and objectives as grant applicants are. Successful funding requires a clear connection between the applicant and the funder.#2 To get funding, you must first have an idea that is feasible and has the potential to generate a positive return on investment.#3 Twain, a. k. a. Mark Twain, stated that the inability to discuss money is the root of all conflict.#4 The author used to be extremely apprehensive about asking for money, but eventually learned to approach funders without fear, and offer them positive opportunities.