Please note: This is a companion version & not the original book. Sample Book Insights:#1 I have been asked how a startup becomes so successful. I have noticed that founders and investors around the world are running into the same issues and asking me the same questions. Everyone is working hard, but some startups are succeeding while others are failing.#2 The media constantly portrays the startup world as a meritocracy, where those who deserve it succeed. But the truth is that there are still problems, barriers, and un-level playing fields in the startup world.#3 The focus of this book is not the business idea or product, but you, the founder, entrepreneur behind the business. It applies to any project you plan to lead. The simple reason is that it all starts with you. Startups at the early stage have nothing to show but you, the founder, who sets it up for success.#4 The fact that we mention investors and venture capitalists is not to suggest that every founder should be looking to raise money from them. Some businesses are better bootstrapped without investors, and kept lean. But whether or not you need to raise funding depends on your unfair advantages.