Perspectives on Mass Communication is based on an in-depth conversation between Howard Burton and Denis McQuail (1935-2017), who was Emeritus Professor at the University of Amsterdam and Visiting Professor at the University of Southampton. He is widely considered to be one of the most influential scholars in the history of mass communication studies.This wide-ranging conversation provides detailed insights into how examining the media, and in particular mass media, necessarily involves a careful, probing look at our societal values; the concepts, metrics and ideas that McQuail developed to measure the sociological influence of the media; the critical role of journalism in society and more.This carefully-edited book includes an introduction, A Sense of Perspective, and questions for discussion at the end of each chapter:I. Plunging into the Media - The beginnings of a unique careerII. Getting Rigorous - “Mass Communication Theory” arrivesIII. Journalism and Society -Looking more broadlyIV. Bringing It Home - The view from the streetV. Towards the Future - Optimism and pessimismAbout Ideas Roadshow Conversations:This book is part of a series of 100 Ideas Roadshow Conversations. Presented in an accessible, conversational format, Ideas Roadshow books not only explore frontline academic research featuring world-leading researchers but also reveal the inspirations and personal journeys behind the research.